STANLEY BLACK & DECKER
CPG Packaging & Retail Design
Creating bold, retail-ready packaging for professional hand tools, translating a highly recognizable brand system across product categories while balancing shelf impact, product communication and production-ready execution.
CREATIVE APPROACH
Developed packaging systems that translated Stanley’s established brand identity across a diverse range of professional hand tools and product configurations. The approach balanced strong shelf recognition with clear product hierarchy, feature communication and production requirements, creating packaging that remained consistent, functional and retail-ready across the line.
ROLE
Senior Designer / Packaging Design
FOCUS
Packaging · Brand Systems · CPG · Retail
DELIVERABLES
Product Packaging · Labels · Retail Graphics · Production
