JEEP CONNECT
Integrated CRM & Digital Experience
Creating a connected customer experience across CRM, digital, social and print—translating the Jeep spirit of freedom and adventure into cohesive communications throughout the ownership journey.
CREATIVE APPROACH
Developed a connected creative system across CRM, digital, social and print, translating the Jeep brand into communications designed for different moments throughout the ownership journey. The approach balanced brand consistency with channel-specific storytelling, creating a cohesive experience across customer touchpoints.
ROLE
Senior Designer / Art Director
FOCUS
CRM · Integrated Campaigns · Digital · Customer Experience
DELIVERABLES
Email · Paid Social · Direct Mail · Print · Digital Communications
